Insights - The Distillery

Insights

Welcome to The Distillery’s Insights hub

Here you’ll find our latest thinking on digital transformation, AI, and technology trends and stories from the field. Our blogs and articles are designed to give you clarity, spark new ideas, and help you make confident decisions about the role of technology in your business.

Discover our insights

AI Digital Transformation

The Death of the “Productivity Gain”: Why 2026 is the Year of AI-nomics

Split infographic titled "The Death of the Productivity Gain." The left side illustrates the "Productivity Leakage Trap," where time saved by AI is wasted on meetings and emails, yielding zero ROI. The right side outlines "AI-nomics & FinOps," showing how managing AI costs, benchmarking performance, and reinvesting saved time drives measurable revenue growth.

Software Development

Waterfall vs. Agile: Two Different Ways of Running a Project

Waterfall vs Agile - Two different options to manage and run a digital project.

Digital Transformation

The Million-Dollar Myth: Why Your Digital Transformation Doesn’t Need a Million Dollars in Cash

Graphic showing a scary "Cash Monster" versus a step-by-step "Self-Funding" staircase.

AI Digital Transformation Integration

Why is almost no one in AI talking about Cloudflare?

Illustration of a "Brain" (LLM) connected to a "Spine" (Cloudflare Infrastructure).

AI The Distillery

Your Data is Your Generative AI Differentiator: Why Partnering with an Agency like The Distillery might be Your Next Critical Step

Infographic showing "Generic AI" vs "Differentiated AI" powered by RAG and Fine-Tuning.

WTH is RAG and why should you care?

Diagram showing how an AI model accesses a secure "Company Knowledge Vault" via RAG.

AI Customer Experience

Is your AI strategy missing the most important (but boring) first step?

Illustration of an organised library versus a chaotic pile of papers, representing data readiness.

AI Digital Transformation

Digital Transformation & AI: The Art of Doing It Well (or Not)

Comparison of an inexperienced driver in a sports car versus a professional rally driver.

AI Digital Transformation

A.I. Just Because You Can… Doesn’t (Necessarily) Mean You Should…

Illustration of an "AI Intern" being guided by an experienced manager.

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